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Latest research on the need for Evidence of Impact: What our customers think

We undertook some market research to get a better understanding of how important it was for our customers to have evidence of impact when purchasing an educational resource (print or digital)

In September 2023, for the second year running, we undertook some market research to get a better understanding of how important it was for our customers to have evidence of impact when purchasing an educational resource (print or digital). We also wanted to find out what sort of evidence teachers look for, why they need it and for what level of spend, and how much influence it has on their final decision to purchase that resource. The research was undertaken through the OUP UK and International Educational Research Forum and included two polls, a forum question, and a survey and we had a very high level of response.

This infographic and summary report share some key findings from this year’s research and make some comparisons with last year’s research. For example, we saw a significant increase in senior management asking for evidence when compared with last year, especially in the UK.

Latest articles

Latest research on the need for Evidence of Impact: What our customers think

Latest research on the need for Evidence of Impact: What our customers think

We undertook some market research to get a better understanding of how important it was for our customers to have evidence of impact when purchasing an educational resource (print or digital) Read more

Show me the evidence!

Show me the evidence!

Find out what our customers think about how important it is to have evidence of impact when purchasing an educational resource (print or digital) Read more

Student wellbeing: Research shows that the benefits are far-reaching, but implementation is key to success

Student wellbeing: Research shows that the benefits are far-reaching, but implementation is key to success

Read our research article published within the new issue of the Impact Journal magazine from the Chartered College of Teaching. Read more

Oxford Impact shortlisted for the new BESA Evidence and Impact award

Oxford Impact shortlisted for the new BESA Evidence and Impact award

As part of this year’s British Educational Suppliers Association (BESA) Awards Read more

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