In September 2023, for the second year running, we undertook some market research to get a better understanding of how important it was for our customers to have evidence of impact when purchasing an educational resource (print or digital). We also wanted to find out what sort of evidence teachers look for, why they need it and for what level of spend, and how much influence it has on their final decision to purchase that resource. The research was undertaken through the OUP UK and International Educational Research Forum and included two polls, a forum question, and a survey and we had a very high level of response.
This infographic and summary report share some key findings from this year’s research and make some comparisons with last year’s research. For example, we saw a significant increase in senior management asking for evidence when compared with last year, especially in the UK.