In September 2022, we undertook some market research to get a better understanding of how important it was for our customers to have evidence of impact when purchasing an educational resource (print or digital). We also wanted to find out what sort of evidence teachers look for, where they go to find it, and how much influence it has on their final decision to purchase that resource. The research was undertaken through the OUP UK and International Educational Research Forum and included two polls, a forum question, and a survey and we had a very high level of response.
This infographic and summary report shares the key findings.
